The Client
Jay Raines, LeadersQ
Jay Raines is a leadership executive coach and the creator of the Culture Brand system, a proprietary methodology that helps business leaders build high-performing teams through intentional culture design. Like most coaches, Jay's value to customers was tied to his time. He knew he wanted a way to provide value to his customers without having to be there. He knew his methodology was valuable enough to scale. He just needed a way to sell it while he slept.
The Challenge
A Valuable System, Stuck Behind a Manual Process
Jay developed a proprietary team assessment that his clients found incredibly valuable. But every delivery was manual, administered by hand, tracked separately, invoiced one by one. He needed a product that could sell, deliver, and report results, completely on its own.
The Solution
The Culture Brand Portal
We partnered with Jay to design and build the Culture Brand Portal, a custom platform that turned his assessment into a fully self-serve product. A business leader can now discover the offering, purchase it, distribute it to their team, and review the results all without a single touchpoint from Jay.
The portal handles everything:
- Purchase and payment, with a seamless onboarding flow built to minimize drop-off
- Assessment distribution directly to team members
- A clean results dashboard where leaders can review their team's data at any time
Jay's only job now is to keep doing what he does best. The portal does the rest.